Bunjang, Korea's leading tech-driven recommerce platform, announced that K-pop transaction data from Bunjang Global, its international marketplace, is now officially incorporated into Hanteo Chart, Korea¡¯s K-pop music chart. It¡¯s the first time an official K-pop chart has counted secondhand trading alongside first-run sales.
¡°K-pop chart data has always stopped at the first sale,¡± said Jaewha Choi, CEO of Bunjang. ¡°It never captured what happens next