۷ι ̵ м ҽ̵ڸ(ǥ ) TV PC, Ͽ ũν̵ ϴ TAR(Total Ad Ratings) Ѵ.
TAR ҽ̵ڸ ۷ι û ǥ DAR(Digital Ad Ratings) Ϳ 迡 ŷڸ ƿ ҽ TV û(Nielsen TV Ratings) TV ü ߺ ǥ Ѵ.
ֱ ûڰ ϴ ̽ ÷ پ ķ ķ ȿ ĺ ü ϰ ִ. ̿ ҽ̵ڸ TAR ķ ⷮ ÷ ϵ α ӽŷ , г ID ýۿ ߺ ķ ̸ ŷ ִ ķ ǥ Ѵ.
Ư ҽ̵ڸƴ DAR Ϳ ۷ι ũ Ʃ κ丮 , ÷ ݿ ϰ ִ. ̸ ۼ û ü ŷ ũν̵ ǥ Ȱ ִ.
ҽ̵ڸ ķ ִ 䰡 TAR ̰ ƴ١ ü ִ TAR ȿ ̰ ÷ ûڿ ̶͡ ߴ.
ڸ ҽ̵ڸ TAR Ʃ Ŀ ڴ١ Եʿ ȭǰ ִ ̵ ȯ濡 Ȯ ؿ ֵ Ȱ ū ̶͡ ߴ.
ҽ̵ڸƴ ũν̵ ȿ ̱ Ͽ츦 ϰ ִ. ̷ Ȱ ϳ TAR ڼ Ʈ Ȯ ִ.
ҽ Ұ
ҽ(Nielsen) ϴ ̵ м о ۷ι μ ̵ мϰ ִ. äΰ ÷ ൿ м ̰ λƮ 翡 ̷ ڱ ϰ ֵ Ѵ. ҽ м 55 ̻ ϰ ִ.
пó: ҽ̵ڸ ȫ KPR 02-3406-2262
ü ̾ ڷԴϴ.